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Management of Art Galleries
Resch MagnusThe latest edition of the bestselling guide to running a successful gallery, told from the expert perspective of art-world insiders What makes an art gallery successful? How do galleries ensure their marketing is right?
How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.
Vydavateľ
Phaidon
Počet strán
152
Rok vydania
2018
Jazyk
Angličtina
Väzba
Mäkká väzba / Paperback
EAN
9780714877754
Adresa titulu
https://www.artforum.sk/katalog/184270/management-of-art-galleries
How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.
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